Peter J. Roker

Client Executive

Few would cite an experience at age five as being “life-changing,” but for Peter, this was exactly the case. He was woken in the middle of the night by his father, a mechanic for CP Air, and taken to the company’s hangar at the Vancouver International Airport. Under the day-glow lights, Peter witnessed the airline’s first Boeing 747 aircraft, just delivered from Boeing Field. It was a moment that solidified his lifelong passion for aviation.

Peter’s career path was atypical, but he says it’s one that landed him exactly where he was meant to be – supporting people in an industry he loves. Influenced by both parents’ careers with airlines, Peter sought his first job in the sector at age 18. He started in cargo with Canadian Airlines and was quickly moved to the ramp. At the same time, he attended flight school, studied Aviation Business Management, working toward his commercial pilot’s license.

A fortuitous accident shifted Peter’s focus to the insurance world. After graduating the Insurance Institute of Canada, he found his stride as an adjuster and an advocate for those in need. Peter later consulted to some of Canada’s largest insurance companies, where he honed his insurance expertise. 

Now, as Managing Partner of DF Steer, Peter marries his affection for aviation and deep understanding of the insurance world with his desire to empower clients, inspired by his early advocacy days. You’ll often hear Peter say, “I don’t sell insurance, I teach people how to buy it,” a testament to his client-centric approach.

Peter lives in Bragg Creek with his wife and two children. When he’s not working, you can usually find Peter exploring the local mountain biking trails, or landscaping his family acreage. He’s been known to sip scotch and watch hockey – often at the same time. 

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